13 February 2018
Charity leaders learn about great story telling from media panel
Lloyds Bank Foundation for the Channel Islands held its annual seminars in Jersey and Guernsey this past week focusing on the art of great storytelling. The events featured panel sessions made up of three prominent local media personalities in each island, alongside the keynote speaker, John Williams, Vice Chair, Association of Chairs and Communications Consultant.
The events, at the Town Hall in Jersey and Les Cotils in Guernsey, included workshops in which delegates discussed cost-effective digital content solutions led by Digital Communications Specialist, Kirsty Marrins, and panel sessions in which delegates could ask members of the media questions about piecing together effective and efficient stories. More than 150 charity representatives attended across the islands, as well as States members and senior civil servants
Keynote speaker, John Williams, gave some simple and sound advice about how one person and one story can be so much more powerful than a set of figures. He said to “take it back to something people can connect with because people don’t connect with statistics.” He also stressed the three main principles to consider when telling a story, which are clarity, confidence, and consistency.
The panel of media members included James Filleul, Editor at Bailiwick Express; Naomi Dunning, News Editor at BBC Radio Jersey; and Simon Jupp, News and Content Editor at Channel TV in Jersey. In Guernsey, panellists consisted of Shaun Green, Editor at the Guernsey Press; Tamara Timothy, Editor at Contact magazine; and Laura Clayton, Editor for Bailiwick Express in Guernsey.
Questions from the audience to the panel members ranged from curiosities about video press releases to opinionated ones about whether or not the age of the press release is ‘dead.’ Katie le Quesne, Chair, Lloyds Bank Foundation for the Channel Islands, moderated both panel sessions and said that: “The purpose of the seminars was to help local charities improve their communication and particularly to encourage them to use social media in addition to the traditional media outlets of tv, print, and radio. In this way, they would be more effective at telling their story to attract interest and raise funds.”
Steve Eldred, Managing Director, Community Savings attended the Jersey seminar and said “The topic, content and quality of the speakers was excellent as was the organisation. I found it extremely useful and thought provoking.”
Jo Le Poidevin, Executive Director, Lloyds Bank Foundation for the Channel Islands spoke about how the Foundation had contributed its funds in the last year and highlighted that in the past 32 years, the Foundation had granted £16 million to support local charities across the Bailiwicks of Jersey and Guernsey.
“We have stayed true to our average funding for 2017 and awarded more than £650k across 22 grants funded between one and three years. As our funding is solely backed by the profits of Lloyds Banking Group we also manage the matched giving scheme arranged with Lloyds Bank staff and last year raised a further £37k for Channel Islands charities through this programme.”
Lloyds Bank Foundation for the Channel Islands work in partnership with charitable organisations which support people, particularly who are disadvantaged and disabled, to play a fuller role in the community. In addition to the grant programme, the Foundation also offers non-financial support for charities through the sharing of time, expertise and skills with one-to-one support for charities and through its annual seminars which focus on trending issues in the charitable sector to educate, debate, and form solutions for the local charity leaders.
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